{"id":956,"date":"2020-10-09T20:10:22","date_gmt":"2020-10-09T20:10:22","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=956"},"modified":"2024-12-04T14:43:28","modified_gmt":"2024-12-04T14:43:28","slug":"beneficios-de-usar-video-en-una-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/beneficios-de-usar-video-en-una-estrategia-de-marketing\/","title":{"rendered":"Beneficios de usar video en una estrategia de marketing"},"content":{"rendered":"\t\t
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MARKETING AND SALES – 14 DE JULIO DE 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beneficios de usar video en una estrategia de marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Una estrategia de video marketing<\/b> nos permite orientar cada video a una etapa puntual del funnel<\/i> de ventas<\/b> con objetivos concretos a mediano y largo plazo<\/b>. Pero...\u00bfpor qu\u00e9 pensar en video y no en otro formato? Incluir este tipo de contenido en una estrategia de marketing trae muchos beneficios<\/b>. \u00a1Les contamos algunos de ellos!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El video hace todo m\u00e1s sencillo y eficiente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El contenido audiovisual es el que m\u00e1s engagement<\/i> genera<\/b>, porque al apelar directamente a las emociones<\/b> es el que m\u00e1s se comparte en las redes sociales <\/b>org\u00e1nicamente. Adem\u00e1s, transmite mucha m\u00e1s informaci\u00f3n<\/b> que un texto o una foto, lo que lo convierte en el formato m\u00e1s completo y eficiente<\/b> al momento de comunicar.

El video, al adaptarse a diferentes objetivos, tener m\u00faltiples variantes e interpelar m\u00e1s f\u00e1cilmente, se adec\u00faa a la perfecci\u00f3n a todas las etapas del funnel<\/i>.<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Las estad\u00edsticas nos ayudan a crecer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Podemos mejorar aquello que podemos medir<\/b>, \u00a1y los videos nos brindan esa opci\u00f3n! Gracias a las estad\u00edsticas que ofrecen las plataformas<\/b> de video como YouTube o Vimeo y las redes sociales podemos entender, analizar y mejorar el rendimiento de los videos<\/b>. Saber cu\u00e1ndo los usuarios pausan, retroceden, adelantan, comparten o abandonan el contenido nos permite hacer los cambios necesarios para optimizar al m\u00e1ximo los videos y obtener mejores resultados<\/b> en nuestra estrategia de marketing.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Llegar a muchas m\u00e1s personas es posible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De nada nos sirve tener un contenido s\u00faper creativo e innovador si nadie lo ve. Para que eso no ocurra, es importante tener en cuenta el posicionamiento en los buscadores<\/b> m\u00e1s importantes. \u00bfC\u00f3mo optimizarlo? \u00a1Con video!

Incluir videos en un sitio web o e-commerce aumenta el tiempo de permanencia<\/b> de los usuarios en la p\u00e1gina y esto, a su vez, mejora el SEO<\/b>. Adem\u00e1s, si el video est\u00e1 subido a YouTube, esto tambi\u00e9n generar\u00e1 tr\u00e1fico org\u00e1nico hacia el sitio.<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Construir una audiencia propia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El video permite cumplir m\u00faltiples objetivos, entre ellos, el de formar una comunidad propia.<\/b> \u00bfC\u00f3mo hacerlo? A trav\u00e9s del espacio en el que mayor interacci\u00f3n se produce: \u00a1las redes sociales!

Las marcas y organizaciones han observado que al generar comunidades fieles y ofrecerles contenido interesante y entretenido<\/b>, estas se interesan genuinamente en los productos y servicios que ofrecen y lo comparten a familiares y amigos de forma org\u00e1nica.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dar a nuestros followers<\/i> algo a cambio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si queremos fortalecer la relaci\u00f3n con nuestra audiencia<\/b>, una buena opci\u00f3n es pensar en darle contenidos con valor agregado<\/b>. Algunos ejemplos: tutoriales con productos que se vendan en un sitio web o e-commerce, tips de uso y optimizaci\u00f3n de los mismos, reviews de clientes de los servicios ofrecidos, descuentos o promociones en futuras compras. \u00a1Y la mejor forma de comunicarlo es a trav\u00e9s de video!<\/b>

Usar video nos da la posibilidad de innovar constantemente y adaptar el contenido<\/b> a todas las etapas del funnel y a diferentes objetivos. \u00a1An\u00edmate a usarlo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfQuieres armar una estrategia de marketing? <\/strong>\u00a1Habla con uno de nuestros expertos!<\/b><\/strong><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAgendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tEscrita por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Carmen A. Coto<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tEditada por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Vanessa Mart\u00ednez<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfTe gustar\u00eda saber m\u00e1s\u00a0sobre nosotros<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfTienes en mente alg\u00fan proyecto que quieres convertir en un video? O quiz\u00e1s solo quieres decirnos hola. \ud83d\ude42<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

14-07-2020 | \u00bfPor qu\u00e9 pensar en video y no en otro formato? Incluir este tipo de contenido en una estrategia de marketing trae muchos beneficios. \u00a1Les contamos algunos de ellos!<\/p>\n","protected":false},"author":2,"featured_media":4496,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,4],"tags":[6,5],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ms-blog-ms","category-blog-ms","tag-blog","tag-ms"],"yoast_head":"\nBeneficios de usar video en una estrategia de marketing - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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