{"id":935,"date":"2020-10-09T17:37:24","date_gmt":"2020-10-09T17:37:24","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=935"},"modified":"2024-12-04T14:58:35","modified_gmt":"2024-12-04T14:58:35","slug":"por-que-usar-video-para-aumentar-las-ventas-en-tu-e-commerce","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/por-que-usar-video-para-aumentar-las-ventas-en-tu-e-commerce\/","title":{"rendered":"\u00bfPor qu\u00e9 usar video para aumentar las ventas en tu e-commerce?"},"content":{"rendered":"\t\t
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MARKETING AND SALES – 13 DE ABRIL DE 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfPor qu\u00e9 usar video para aumentar las ventas en tu e-commerce?<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfVideo y ventas en un e-commerce van de la mano? \u00a1Claro que s\u00ed! El contenido audiovisual es el formato ideal para aumentar la cantidad de ventas <\/b>porque dispara las emociones y nos acerca a nuestra audiencia<\/b>. Adem\u00e1s, incluir videos nos permite pensar una estrategia de posicionamiento web<\/b>, aumentar el tiempo de permanencia<\/b> de los usuarios y su confianza<\/b> en los productos o servicios.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Usar video siempre trae beneficios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para lograr una mayor cantidad de ventas<\/b> en un e-commerce es importante tener un buen posicionamiento web<\/b>, \u00a1e incluir video ayuda a cumplir este objetivo! Los videos aumentan el tiempo de permanencia de los usuarios<\/b>, y as\u00ed, mejoran el SEO<\/b> del sitio. Mejor a\u00fan es si los videos est\u00e1n subidos a YouTube y embebidos en la web porque, adem\u00e1s de no afectar el tiempo de carga de la p\u00e1gina, mejora el posicionamiento en Google<\/b>, ya que este buscador prioriza los resultados en video.<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mostrar el video es clave en un e-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las fotos ya no son suficientes, ahora tambi\u00e9n es necesario mostrar los productos en video para que la audiencia pueda ver c\u00f3mo se usan y qu\u00e9 caracter\u00edsticas tienen. <\/b>El 50% de las personas que compran online buscan reviews<\/i> en video sobre los productos antes de comprarlos<\/b> y si no las encuentran en el e-commerce las buscan por fuera del sitio. Es importante responder a esta demanda durante el proceso de discovery<\/i> para mejorar las conversiones.<\/b> M\u00e1s contenido en video en los e-commerce, \u00a1mayor cantidad de ventas!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Se puede mejorar aquello que es medible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incluir video en un e-commerce es tambi\u00e9n incluir estad\u00edsticas<\/b> que ayudan a analizar el comportamiento de los usuarios<\/b>: cu\u00e1ntos plays<\/i> tienen, durante cu\u00e1nto tiempo se vieron, si fueron vistos m\u00e1s de una vez, desde qu\u00e9 ubicaci\u00f3n y dispositivos se reprodujeron, en qu\u00e9 momentos se paus\u00f3. Estos datos sirven para pensar una estrategia exitosa y aumentar las ventas de un e-commerce. <\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El video genera mayor confianza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El 90% de los usuarios<\/b> consideran que los videos de productos los ayudan a tomar decisiones de compra:<\/b> ver las caracter\u00edsticas y funcionalidades de un producto genera un consolidaci\u00f3n de la confianza de la audiencia. Creemos en lo que vemos<\/b> y las cifras lo comprueban: la mayor\u00eda de los retailers que trabajan con e-commerce reportan aumentos en las ventas de aquellos productos que tienen video.<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El video nos da infinitas opciones y ventajas, \u00a1una de ellas es aumentar las ventas de un e-commerce! En un presente audiovisual no podemos dejar este formato de lado.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfTodav\u00eda no sab\u00e9s c\u00f3mo incorporar video en tu e-commerce?<\/strong>\u00a0<\/strong><\/span>\u00a1Habla con uno de nuestros expertos!<\/b><\/strong><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAgendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tEscrita por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Carmen A. Coto<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tEditada por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Ail\u00edn Emilio<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfTe gustar\u00eda saber m\u00e1s\u00a0sobre nosotros<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfTienes en mente alg\u00fan proyecto que quieres convertir en un video? O quiz\u00e1s solo quieres decirnos hola. \ud83d\ude42<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

13-04-2020 | El contenido audiovisual es el formato ideal para aumentar la cantidad de ventas porque dispara las emociones y nos acerca a nuestra audiencia. \u00bfVideo y ventas en un e-commerce van de la mano? \u00a1Claro que s\u00ed!<\/p>\n","protected":false},"author":2,"featured_media":4517,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,4],"tags":[6,5],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ms-blog-ms","category-blog-ms","tag-blog","tag-ms"],"yoast_head":"\n\u00bfPor qu\u00e9 usar video para aumentar las ventas en tu e-commerce? - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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