{"id":870,"date":"2020-10-08T22:14:06","date_gmt":"2020-10-08T22:14:06","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=870"},"modified":"2021-01-20T21:06:20","modified_gmt":"2021-01-20T21:06:20","slug":"video-sin-sonido","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/video-sin-sonido\/","title":{"rendered":"Video sin sonido"},"content":{"rendered":"\t\t
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MARKETING AND SALES – 22 DE SEPTIEMBRE DE 2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Video sin sonido<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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De todos los sentidos que tenemos activos, al momento de hacer contenido para redes sociales y como creadores de contenido, solo podemos confiar en la vista.<\/b>

\u00bfSaltean Stories que no pueden escuchar ni descifrar? \u00bfEvitan YouTube a menos que est\u00e9n con auriculares o solos en la habitaci\u00f3n?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Buena parte de nuestros d\u00edas estamos con gente, trabajando, con amigos, en transporte p\u00fablico. En contexto, no podemos permitirnos que el usuario tenga que molestar a alguien m\u00e1s con el sonido de nuestros videos.<\/p>

Es ah\u00ed cuando los <\/span>subt\u00edtulos<\/strong> se vuelven una herramienta fundamental para difundir nuestro mensaje. De hecho, desde Facebook confirman que el 85% de sus videos se ven sin sonido.<\/span><\/p>

Un apoyo extra que podemos usar son placas de texto que expliquen lo que est\u00e1 pasando en el video o aporten informaci\u00f3n complementaria. Las placas pueden estar dise\u00f1adas o bien pueden ser las que nos brinde por default la red social o la aplicaci\u00f3n con la que editemos videos en el celular.<\/span><\/p>

Para eso, hay que tener un <\/span>manual de marca audiovisual s\u00f3lido<\/u><\/a> que nos permita facilitar el proceso y garantizar una comunicaci\u00f3n homog\u00e9nea en todos nuestros canales.<\/span><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En nuestra serie de #\u00c9picaTips para IGTV usamos los subt\u00edtulos que definimos previamente en nuestro manual de marca audiovisual.<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cuando planifiquemos videos para redes sociales, entonces, es muy importante que los dise\u00f1emos de forma tal que puedan entenderse incluso con el sonido desactivado. \u00a1De esta forma nos aseguramos de que nadie se pierda de nuestro mensaje!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfQuieres saber m\u00e1s sobre c\u00f3mo crear piezas para redes sociales?<\/strong> \u00a1Habla con uno de nuestros expertos!<\/b><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAgendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tEscrita por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Guido Le\u00f3n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tEditada por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Carmen A. Coto<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfTe gustar\u00eda saber m\u00e1s\u00a0sobre nosotros<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfTienes en mente alg\u00fan proyecto que quieres convertir en un video? O quiz\u00e1s solo quieres decirnos hola. \ud83d\ude42<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

22-09-2019 | Buena parte de nuestros d\u00edas estamos con gente, trabajando, con amigos, en transporte p\u00fablico. En contexto, no podemos permitirnos que el usuario tenga que molestar a alguien m\u00e1s con el sonido de nuestros videos. Es ah\u00ed cuando los subt\u00edtulos se vuelven una herramienta fundamental para difundir nuestro mensaje.<\/p>\n","protected":false},"author":2,"featured_media":871,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,4],"tags":[6,5],"class_list":["post-870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ms-blog-ms","category-blog-ms","tag-blog","tag-ms"],"yoast_head":"\nVideo sin sonido - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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