{"id":619,"date":"2020-09-25T20:15:18","date_gmt":"2020-09-25T20:15:18","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=619"},"modified":"2020-11-20T20:40:40","modified_gmt":"2020-11-20T20:40:40","slug":"roku","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/roku\/","title":{"rendered":"Roku"},"content":{"rendered":"\t\t
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Explainer Video<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roku<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Presentar Roku en Latinoam\u00e9rica<\/b>, generar brand awareness, dar a conocer el valor y las especificidades de sus tres nuevos productos y diferenciar la marca de sus competidores.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLos desaf\u00edos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fue fundamental ser eficientes, por eso le propusimos al cliente hacer un explainer video animado y \u00a1luego utilizar las mismas animaciones para crear anuncios!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Animamos con mucha velocidad<\/strong> para respetar los tiempos del proyecto pero con esmero, respetando las caracter\u00edsticas de los productos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEl proceso<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Durante nuestras primeras conversaciones, el equipo de Roku expres\u00f3 inter\u00e9s en crear Ads para sus productos. Les propusimos reorganizar todas esas ideas para adaptarlas a sus necesidades de comunicaci\u00f3n. Acordamos crear un video para primero dar a conocer los productos y sus funcionalidades y luego, s\u00ed, los anuncios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As\u00ed llegamos a la idea de crear un explainer video animado porque sab\u00edamos que iba a ser el recurso adecuado para dar a conocer los productos y sus especificidades, \u00a1adem\u00e1s de ser rentable y eficiente!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trabajamos en el gui\u00f3n con mucha dedicaci\u00f3n porque sab\u00edamos que era clave escribir manteniendo el tono de comunicaci\u00f3n de Roku y usando un lenguaje que nos permitiera llegar a una audiencia que, no solo estaba en toda Latinoam\u00e9rica, sino que adem\u00e1s ten\u00eda un rango de edades amplio, \u00a1los productos pueden ser usados por toda la familia!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Recopilamos toda la informaci\u00f3n en crudo, las caracter\u00edsticas y valores diferenciales porque la prioridad era, adem\u00e1s de demostrar c\u00f3mo usar los productos, generar reconocimiento de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desde el dise\u00f1o del primer storyboard hasta que terminamos las piezas, nos mantuvimos dentro de los guidelines del manual de identidad visual de Roku. As\u00ed, logramos un producto final consistente con la comunicaci\u00f3n de la marca, \u00a1y que logr\u00f3 los objetivos!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 son los Explainer Videos<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son videos que explican en detalle un servicio<\/b> o producto, una nueva plataforma, un nuevo procedimiento, o alguna otra pol\u00edtica que nuestros colaboradores tienen que conocer.

Estos videos est\u00e1n pensados para potenciar la etapa de consideraci\u00f3n<\/b> del funnel de ventas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLeer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOtros proyectos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAerol\u00edneas Argentinas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFlybondi Destino Bariloche\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMercadoLibre\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfDudas, consultas<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Explainer Video Roku Objetivo. Presentar Roku en Latinoam\u00e9rica, generar brand awareness, dar a conocer el valor y las especificidades de sus tres nuevos productos y<\/p>\n","protected":false},"author":2,"featured_media":620,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,4],"tags":[12,5],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-blog-ms","tag-caso","tag-ms"],"yoast_head":"\nRoku - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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