{"id":609,"date":"2020-09-25T19:57:55","date_gmt":"2020-09-25T19:57:55","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=609"},"modified":"2020-11-20T20:44:29","modified_gmt":"2020-11-20T20:44:29","slug":"metalcris","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/metalcris\/","title":{"rendered":"Metalcris"},"content":{"rendered":"\t\t
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Video Institucional<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metalcris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Renovar la identidad de Metalcris, la empresa m\u00e1s grande en producci\u00f3n de cobre y lat\u00f3n de Argentina, a trav\u00e9s de un video institucional y seis videos producto.<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLos desaf\u00edos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nos adaptamos al funcionamiento real de la industria: a sus horarios, espacios y medidas de seguridad. Incluso, \u00a1filmamos una fundici\u00f3n!<\/strong> De esta manera, pudimos transmitir fielmente la esencia de Metalcris.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Tuvimos que aprender mucho sobre metales y c\u00f3mo cuidarlos y manipularlos para que se vieran siempre brillantes y relucientes. Despu\u00e9s de este proyecto, podemos decir que somos expertos en diferenciar una barra de canto redondo de una de canto matado.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEl proceso<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metalcris nos plante\u00f3 un problema: muchos de sus clientes no conoc\u00edan todos los productos que fabricaban y c\u00f3mo lo hac\u00edan. Entonces, les propusimos crear videos producto para presentar en pantallas internas, p\u00e1gina web, reuniones y eventos y para enviar v\u00eda mail. Adem\u00e1s, hicimos un video institucional en conjunto para mostrar desde adentro c\u00f3mo funciona la empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Antes de empezar a filmar, aprendimos c\u00f3mo manipular los metales para que se vieran sin rayones o marcas en los videos. Desde Metalcris nos enviaron much\u00edsima informaci\u00f3n sobre las caracter\u00edsticas y especificaciones t\u00e9cnicas de los materiales. Tambi\u00e9n, nos ense\u00f1aron las medidas de seguridad que deb\u00edamos implementar dentro de la f\u00e1brica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tuvimos que potenciar nuestro ninja style<\/em> a la hora de grabar porque nos toc\u00f3 hacerlo en una f\u00e1brica en pleno funcionamiento. Nos adaptamos a los horarios de la empresa, a sus espacios de trabajo y a las condiciones dentro del lugar para poder captar completamente la esencia de la Metalcris. \u00a1Pasamos casi desapercibidos por el resto de los empleados!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tanto el video institucional como los seis videos producto se usaron en presentaciones comerciales, eventos, p\u00e1gina web y mailing. Metalcris renov\u00f3 su identidad y nosotros aprendimos much\u00edsimo sobre la industria metal\u00fargica argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 son los Videos Institucionales<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estos videos son los que muestran el lado real de tu marca<\/b>; sus objetivos, sus valores y las historias de las personas que forman parte del equipo.

Son perfectos para incentivar a posibles compradores a cerrar ventas, as\u00ed que funcionan muy bien en la etapa de decisi\u00f3n<\/b> del funnel de ventas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLeer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOtros proyectos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFlybondi Bisiestos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSiempre en casa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGetty Images\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfDudas, consultas<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Video Institucional Metalcris Objetivo. Renovar la identidad de Metalcris, la empresa m\u00e1s grande en producci\u00f3n de cobre y lat\u00f3n de Argentina, a trav\u00e9s de un<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,4],"tags":[12,5],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-blog-ms","tag-caso","tag-ms"],"yoast_head":"\nMetalcris - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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