{"id":502,"date":"2020-09-24T19:57:44","date_gmt":"2020-09-24T19:57:44","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=502"},"modified":"2024-12-04T18:37:06","modified_gmt":"2024-12-04T18:37:06","slug":"por-que-youtube-ahora-es-vertical","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/por-que-youtube-ahora-es-vertical\/","title":{"rendered":"\u00bfPor qu\u00e9 YouTube ahora es vertical?"},"content":{"rendered":"\t\t
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MARKETING AND SALES – 13 DE MAYO DE 2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfPor qu\u00e9 YouTube ahora es vertical?<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hist\u00f3ricamente, los videos de YouTube siempre fueron horizontales. Sin embargo, la plataforma adopt\u00f3 recientemente la posibilidad de incluir videos verticales y en diferentes relaciones de aspecto, acopl\u00e1ndose a la tendencia de la mayor\u00eda de las redes sociales: video vertical y swipe para cambiar de contenido f\u00e1cil y r\u00e1pido desde el celular.

\u00bfPor qu\u00e9 lo hizo? \u00bfEs una evidencia m\u00e1s de que el futuro es audiovisual y mobile-first?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En un principio, YouTube no ten\u00eda motivos suficientes para forzar cambios. Ten\u00eda (y tiene) un \u00e9xito que permit\u00eda a sus usuarios ganar millones de d\u00f3lares, y hoy se posiciona como uno de los motores de b\u00fasqueda m\u00e1s usados en el mundo con 1 bill\u00f3n de usuarios activos al mes. Pero en los \u00faltimos a\u00f1os Snapchat se hizo grande, los videos llegaron a Facebook, Instagram sum\u00f3 las Stories (y m\u00e1s recientemente, IGTV) e incluso plataformas como LinkedIn y WhatsApp empezaron a reproducir video. La competencia se sum\u00f3 a que las tendencias de consumo evolucionaron y las personas nos volvimos m\u00e1s propensas a ver videos que a leer art\u00edculos.

La compa\u00f1\u00eda (aka Google) asegura que m\u00e1s del 70% del tiempo que sus billones de  usuarios pasan en YouTube hoy, lo hacen a trav\u00e9s de sus dispositivos m\u00f3viles. Entonces, para acompa\u00f1ar la experiencia (y no quedar en desventaja con la competencia), fue necesario introducir una manera de que los usuarios no necesitaran girar el celular cada vez que ve\u00edan un video en la plataforma.

YouTube se dio cuenta de que el  94% del tiempo en el que sostenemos el celular, lo hacemos de manera vertical y es m\u00e1s probable que veamos un video chiquitiiito en la pantalla a que lo giremos para verlo full screen. Tambi\u00e9n es m\u00e1s probable que lo veamos con subt\u00edtulos a que activemos el sonido. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfCu\u00e1les son las claves del \u00e9xito del video vertical?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As\u00ed como los videos cuadrados tienen mejor engagement que los videos en horizontal, los videos verticales tienen mejor engagement que los cuadrados. Eso pasa porque ocupan la pantalla completa y obtienen toda nuestra atenci\u00f3n sin exigir que hagamos nada a cambio.<\/span><\/p>

Adem\u00e1s son (o parecen) nativos del dispositivo que tenemos en la mano. Si parece algo que podr\u00edamos estar registrando por nuestra cuenta con la c\u00e1mara del celular, se vuelve m\u00e1s real y nos resulta m\u00e1s f\u00e1cil generar un v\u00ednculo.<\/span><\/p>

En YouTube, los tres tipos de contenido que m\u00e1s consume el p\u00fablico son: las reviews de producto, los tutoriales y los vlogs. Esos contenidos son en esencia hechos por personas reales (que pueden ser youtubers o bien, las personas detr\u00e1s de una marca) y responden a la necesidad de cercan\u00eda de otras personas reales. <\/span><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Queremos saber qu\u00e9 piensa otra persona que ya us\u00f3 ese producto que queremos comprar, que ya visit\u00f3 ese destino al que nos gustar\u00eda ir. Queremos saber c\u00f3mo hacer algo en casa: una receta, un peinado. Queremos saber c\u00f3mo viven otras personas. Y si eso queremos, necesitamos sentirnos lo m\u00e1s cerca posibles.

Y si eso necesitamos, necesitamos que los videos se adapten al dispositivo que tenemos siempre a mano.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfQuieres saber m\u00e1s sobre video para marketing?\u00a0<\/strong><\/span>\u00a1Habla con uno de nuestros expertos!<\/b><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAgendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tEscrita por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Vanessa Mart\u00ednez<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tEditada por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Ail\u00edn Emilio<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfTe gustar\u00eda saber m\u00e1s\u00a0sobre nosotros<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfTienes en mente alg\u00fan proyecto que quieres convertir en un video? O quiz\u00e1s solo quieres decirnos hola. \ud83d\ude42<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

13-05-2019 | La plataforma adopt\u00f3 recientemente la posibilidad de incluir videos verticales y en diferentes relaciones de aspecto, acopl\u00e1ndose a la tendencia de la mayor\u00eda de las redes sociales: video vertical y swipe para cambiar de contenido f\u00e1cil y r\u00e1pido desde el celular. \u00bfPor qu\u00e9 lo hizo?<\/p>\n","protected":false},"author":2,"featured_media":503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,4],"tags":[6,5],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ms-blog-ms","category-blog-ms","tag-blog","tag-ms"],"yoast_head":"\n\u00bfPor qu\u00e9 YouTube ahora es vertical? - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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