{"id":3022,"date":"2021-06-04T22:34:50","date_gmt":"2021-06-04T22:34:50","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/ms\/?p=3022"},"modified":"2021-06-07T21:47:20","modified_gmt":"2021-06-07T21:47:20","slug":"zx-ventures","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/ms\/zx-ventures\/","title":{"rendered":"ZX Ventures"},"content":{"rendered":"\t\t
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ZX Ventures<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explainer Videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vale es la nueva billetera digital de envases de vidrio retornable desarrollada por ZX Ventures, el grupo de innovaci\u00f3n y crecimiento global parte de AB InBev. Trabajamos juntos para comunicarle a un p\u00fablico B2B y B2C c\u00f3mo funciona Vale y c\u00f3mo ayuda a eliminar las dificultades para comprar cerveza en envases de vidrio de una manera tecnol\u00f3gica y adaptada a las necesidades de la actualidad. <\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explainer Video B2C<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Explainer Video B2B<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLos desaf\u00edos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideamos las manera de transmitirle las funcionalidades y beneficios de Vale a dos p\u00fablicos muy diferentes: <\/strong>los consumidores y los comercios. \u00a1Comunicamos el mismo mensaje, pero nos enfocamos en diferentes pain points<\/i>!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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El servicio que ofrece Vale es completamente nuevo en el mercado argentino, as\u00ed que nos aseguramos de comunicar todas las particularidades de este producto digital de una manera atractiva y, sobre todo, f\u00e1cil de entender. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEl proceso<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuestros primeros pasos en este proyecto fueron entender c\u00f3mo funciona Vale y comprender los problemas y necesidades de ambos sectores del p\u00fablico objetivo. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nos dedicamos a estudiar las<\/span> guidelines <\/span><\/i>audiovisuales de Vale y compartimos las primeras propuestas est\u00e9ticas con el equipo de ZX Ventures.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trabajamos en los guiones, asegur\u00e1ndonos de que el tono de voz era el adecuado: accesible y moderno.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En la etapa de dise\u00f1o nuestra meta era ser lo m\u00e1s fieles posibles al funcionamiento real de Vale. Dise\u00f1amos cada pieza haciendo gui\u00f1os a las especificidades del producto. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Elegimos una locuci\u00f3n fresca, acorde a la marca y capaz de empatizar con la experiencia de cada consumidor y cada comerciante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Al terminar el proyecto, \u00a1incluso nosotros quedamos convencidos de lo f\u00e1cil que es comprar y devolver los envases de vidrio retornable con Vale! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 son los Explainer Videos<\/span>?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Son videos que explican en detalle un servicio <\/b>o producto, una nueva plataforma, un nuevo procedimiento, o alguna otra pol\u00edtica que nuestros colaboradores tienen que conocer.

Estos videos est\u00e1n pensados para potenciar la etapa de consideraci\u00f3n<\/b> del funnel de ventas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLeer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOtros proyectos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAerol\u00edneas Argentinas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBanco Mundial Uruguay\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMeli\u00e1\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00bfDudas, consultas?<\/span><\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Creamos dos Explainer Videos para comunicarle a los p\u00fablicos B2B y B2C c\u00f3mo funciona Vale, la nueva billetera digital de envases de vidrio retornable.<\/p>\n","protected":false},"author":1,"featured_media":3023,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,4],"tags":[12,5],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-blog-ms","tag-caso","tag-ms"],"yoast_head":"\nZX Ventures - \u00c9pica<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. Nos encargamos de todo, \u00a1desde la idea hasta el producto final!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epica-agency.com\/es\/video\/ms\/zx-ventures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZX Ventures - \u00c9pica\" \/>\n<meta property=\"og:description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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