{"id":413,"date":"2020-05-12T19:44:00","date_gmt":"2020-05-12T19:44:00","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/hr\/?p=413"},"modified":"2021-01-21T15:40:33","modified_gmt":"2021-01-21T15:40:33","slug":"las-5-etapas-del-candidate-journey-como-innovar-usando-video","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/hr\/las-5-etapas-del-candidate-journey-como-innovar-usando-video\/","title":{"rendered":"Las 5 etapas del Candidate Journey: c\u00f3mo innovar usando video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"413\" class=\"elementor elementor-413\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9a36c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9a36c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a329fc5\" data-id=\"5a329fc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9a7ef5 elementor-widget elementor-widget-text-editor\" data-id=\"5a9a7ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HR &#8211; 12 DE MAYO DE 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c33612b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c33612b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las 5 etapas del Candidate Journey: c\u00f3mo innovar usando video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77508dc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77508dc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdb0368\" data-id=\"7bdb0368\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1554ae7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1554ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"0 0 []\">El video es una de las formas m\u00e1s efectivas y emp\u00e1ticas de llegar a las personas. El contenido en video es humano, atractivo, memorable, muy vers\u00e1til y educativo. <strong>\u00a1Es por eso que \u00e1reas e industrias cada vez m\u00e1s diversas incorporan video en sus estrategias de contenido!<\/strong> Y dentro de cada organizaci\u00f3n hay un \u00e1rea en particular cuya prioridad es conectar con y atraer a las personas adecuadas: Adquisici\u00f3n de talentos\/Recursos Humanos.<\/p><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"0 0 []\"><span style=\"font-size: inherit;text-align: inherit;color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;background-color: var( --e-global-color-14fd717 )\">Es importante tener en cuenta que, de la misma manera que podemos utilizar video dentro de una estrategia comercial, tambi\u00e9n podemos incluirlo a lo largo de nuestro Candidate Journey porque<\/span><strong style=\"font-size: inherit;text-align: inherit;color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;background-color: var( --e-global-color-14fd717 )\"> el camino que va a transitar un potencial colaborador en nuestra organizaci\u00f3n es el mismo que recorre un comprador a trav\u00e9s del funnel de ventas.<\/strong><span style=\"color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;text-align: inherit;background-color: var( --e-global-color-14fd717 )\"><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29fcb663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29fcb663\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eb01e91\" data-id=\"3eb01e91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45f99fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45f99fd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41bf3ec1\" data-id=\"41bf3ec1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65419e2c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65419e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Awareness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168489f7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"168489f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">En esta etapa suceden los primeros contactos entre nuestros potenciales colaboradores y la organizaci\u00f3n. Es en este momento que comenzar\u00e1n a saber qui\u00e9nes somos, cu\u00e1les son nuestros valores y a imaginar c\u00f3mo ser\u00eda trabajar con nosotros.\u00a0<\/p><p class=\"text-align-left font-scale-4 line-height-scale-5\">Al incluir video desde el principio del recorrido podemos:\u00a0<\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"31870474-98c9-ed46-f6eb-1babc04f17c5\"><li>Mostrar, sin necesidad de enunciar, los puntos clave que dan valor a nuestra<strong> marca empleadora:<\/strong> las personas, el espacio de trabajo, el ambiente, la cotidianidad, adem\u00e1s de nuestra propuesta de valor al empleado (PVE), el balance de beneficios y recompensas que tus futuros empleados pueden recibir en funci\u00f3n de su desempe\u00f1o.\u00a0<\/li><li>Acercarnos a una variedad mucho m\u00e1s amplia de potenciales candidatos y mejorar el <em>engagement <\/em>en redes sociales y plataformas profesionales de una forma atractiva, accesible y precisa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af85b3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3af85b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">En esta etapa suceden los primeros contactos entre nuestros potenciales colaboradores y la organizaci\u00f3n. Es en este momento que comenzar\u00e1n a saber qui\u00e9nes somos, cu\u00e1les son nuestros valores y a imaginar c\u00f3mo ser\u00eda trabajar con nosotros.<\/p><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\"><span style=\"font-size: inherit;text-align: inherit;color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;background-color: var( --e-global-color-14fd717 )\">Al incluir video desde el principio del recorrido podemos:<\/span><span style=\"font-size: inherit;text-align: inherit;color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;background-color: var( --e-global-color-14fd717 )\"> \t<\/span><\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"31870474-98c9-ed46-f6eb-1babc04f17c5\"><li>Mostrar, sin necesidad de enunciar, los puntos clave que dan valor a nuestra<strong> marca empleadora:<\/strong> las personas, el espacio de trabajo, el ambiente, la cotidianidad, adem\u00e1s de nuestra propuesta de valor al empleado (PVE), el balance de beneficios y recompensas que tus futuros empleados pueden recibir en funci\u00f3n de su desempe\u00f1o.<\/li><li>Acercarnos a una variedad mucho m\u00e1s amplia de potenciales candidatos y mejorar el <em>engagement <\/em>en redes sociales y plataformas profesionales de una forma atractiva, accesible y precisa.<\/li><\/ul><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1618afe8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1618afe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5502ce8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5502ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">En este momento del recorrido nuestros potenciales colaboradores deciden convertirse en candidatos activos. Ya nos conocen, les gusta nuestra marca empleadora y todo lo que tenemos para ofrecerles y seguramente est\u00e1n listos para tomar la decisi\u00f3n de unirse a la organizaci\u00f3n<strong>.<\/strong> <strong>&nbsp;Con la ayuda del video el proceso de<\/strong><em><strong> recruitment<\/strong><\/em><strong> ser\u00e1 much\u00edsimo m\u00e1s atractivo para ambas partes <\/strong>y lograremos:<\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"ab69fca2-0695-e1fe-d901-c0bf34746731\"><li>Comunicar con detalle qui\u00e9nes somos, qu\u00e9 representamos y todo lo que tenemos en com\u00fan de una forma directa, personal, divertida y atractiva.<\/li><li>Atraer a las personas correctas al ofrecerles un acercamiento mucho m\u00e1s acertado y humano.<\/li><\/ul><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cee50b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"42cee50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322ce6e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"322ce6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">La forma en que nos comunicamos con nuestros candidatos durante esta etapa va a determinar la percepci\u00f3n que tienen de nuestra organizaci\u00f3n. Al incorporar video en esta etapa lograremos:<\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"fd54b93a-33f3-efc3-9342-abaf393171a7\"><li>Crear un proceso transparente y agradable para todos al mantener informados a los candidatos con contenidos explicativos o comunicaciones personalizadas.<\/li><\/ul><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdebc5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bdebc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447e7be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"447e7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">En esta etapa le damos la bienvenida a nuestros nuevos colaboradores y, con seguridad, diferentes personas en diferentes \u00e1reas estar\u00e1n involucradas en este proceso que, incorporando video puede ser mucho m\u00e1s \u00e1gil y satisfactorio. Adem\u00e1s, podemos:<\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"7ee319be-11e1-80ba-c00a-f352539e3cdc\"><li>Automatizar el proceso de inducci\u00f3n y simplificar el aprendizaje de productos, servicios, plataformas.\u00a0<\/li><li>Dar a conocer los procedimientos y pol\u00edticas de la compa\u00f1\u00eda de manera inmediata, siempre actualizable y disponible en todo momento y en cualquier lugar.\u00a0<\/li><\/ul><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"ba15875a-00ea-1207-5bc8-f592b63b2c23\"><li>Garantizar que nuestros nuevos colaboradores se familiaricen con el ambiente de trabajo, con otros miembros de la organizaci\u00f3n y con la cultura de la compa\u00f1\u00eda de una forma accesible, inmersiva e interactiva.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e68ac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"23e68ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">En esta etapa le damos la bienvenida a nuestros nuevos colaboradores y, con seguridad, diferentes personas en diferentes \u00e1reas estar\u00e1n involucradas en este proceso que, incorporando video puede ser mucho m\u00e1s \u00e1gil y satisfactorio. Adem\u00e1s, podemos:<\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"ba15875a-00ea-1207-5bc8-f592b63b2c23\"><li>Automatizar el proceso de inducci\u00f3n y simplificar el aprendizaje de productos, servicios, plataformas.<\/li><li>Dar a conocer los procedimientos y pol\u00edticas de la compa\u00f1\u00eda de manera inmediata, siempre actualizable y disponible en todo momento y en cualquier lugar.<\/li><li>Garantizar que nuestros nuevos colaboradores se familiaricen con el ambiente de trabajo, con otros miembros de la organizaci\u00f3n y con la cultura de la compa\u00f1\u00eda de una forma accesible, inmersiva e interactiva.<\/li><\/ul><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-239577d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"239577d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49072b7b\" data-id=\"49072b7b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1beffe89 elementor-widget elementor-widget-image\" data-id=\"1beffe89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"309\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?fit=580%2C309&amp;ssl=1\" class=\"attachment-large size-large wp-image-416\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?w=2705&amp;ssl=1 2705w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=1536%2C819&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=2048%2C1093&amp;ssl=1 2048w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=1200%2C640&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?resize=1980%2C1056&amp;ssl=1 1980w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-02-165050.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3c9f8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f3c9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/mercadolibre\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver caso: MercadoLibre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7023acb1\" data-id=\"7023acb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34923141 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"34923141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advocacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8fd07 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3c8fd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p class=\"text-align-left font-scale-4 line-height-scale-5\" data-pm-slice=\"1 2 []\">Finalmente, el video es la herramienta esencial con la que podr\u00e1s garantizar que la comunicaci\u00f3n dentro de tu organizaci\u00f3n sea fluida y todos los miembros del equipo est\u00e9n en la misma p\u00e1gina.<span style=\"font-size: inherit;text-align: inherit;color: var( --e-global-color-ca9d1f6 );letter-spacing: -0.2px;background-color: var( --e-global-color-14fd717 )\">\t<\/span><\/p><ul class=\"lp-list text-align-left font-scale-4 line-height-scale-5 lp-list--bullet\" data-guid=\"aa1bfb6a-ed25-7595-fce4-9113dd664fc2\"><li>Crear <em>updates <\/em>f\u00e1cilmente actualizables, comunicar los logros de cada \u00e1rea y presentar nuevos proyectos de una forma atractiva y personal.<\/li><li>Comunicar nuevas pol\u00edticas o decisiones estrat\u00e9gicas sin perder cercan\u00eda y fortaleciendo la confianza entre los miembros del equipo.<\/li><\/ul><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57eeba35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57eeba35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-535ff79f\" data-id=\"535ff79f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-012a4a0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"012a4a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incluir video dentro de la estrategia de HR no solo es innovador sino que le dar\u00e1 soluci\u00f3n a una amplia diversidad de desaf\u00edos, adem\u00e1s de enriquecer la experiencia de nuestros candidatos en cada una de las etapas del proceso.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e9421c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72e9421c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eb7099\" data-id=\"1eb7099\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da7a3f0 elementor-widget elementor-widget-text-editor\" data-id=\"da7a3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-align-center font-scale-6 line-height-scale-6\" data-pm-slice=\"1 1 []\"><strong>\u00bfTodav\u00eda pensando c\u00f3mo implementar video en cualquier etapa del funnel?<\/strong> <a style=\"color: #808080;\" href=\"https:\/\/calendly.com\/guido-epica\" target=\"_blank\" rel=\"noopener\"><strong><b>\u00a1Habla con uno de nuestros expertos!<\/b><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12101630 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"12101630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMwNiIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-544adef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544adef9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18042081\" data-id=\"18042081\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2894a027 elementor-author-box--image-valign-middle elementor-widget__width-initial elementor-widget elementor-widget-author-box\" data-id=\"2894a027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/10\/444-Propuesta-de-avatars_Ailu.png?fit=300%2C300&#038;ssl=1\" alt=\"Picture of Escrita por\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tEscrita por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Ail\u00edn Emilio<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b638532\" data-id=\"6b638532\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be13e60 elementor-author-box--image-valign-middle elementor-widget__width-initial elementor-widget elementor-widget-author-box\" data-id=\"4be13e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/444-Propuesta-de-avatars_Carmen.png?fit=300%2C300&#038;ssl=1\" alt=\"Picture of Editada por\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tEditada por\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Carmen A. Coto<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68372325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68372325\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-703add82\" data-id=\"703add82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bdd6b0 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bdd6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>\u00bfTe gustar\u00eda saber m\u00e1s\u00a0<span style=\"background: #ff9e1b;\"><span style=\"color: #ffffff;\">sobre nosotros<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315d2505 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"315d2505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfTienes en mente alg\u00fan proyecto que quieres convertir en un video? <b><span style=\"color: #404040;\">O quiz\u00e1s solo quieres decirnos hola. \ud83d\ude42<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65ef5646\" data-id=\"65ef5646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a7a89c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56a7a89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMwNiIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>12-05-2020 | Es importante tener en cuenta que, de la misma manera que podemos utilizar video dentro de una estrategia comercial, tambi\u00e9n podemos incluirlo a lo largo de nuestro Candidate Journey. \u00a1Te contamos c\u00f3mo en esta nota!<\/p>\n","protected":false},"author":1,"featured_media":414,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,2],"tags":[12,4],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hr","category-hr","tag-blog","tag-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 5 etapas del Candidate Journey: c\u00f3mo innovar usando video - \u00c9pica - Agencia de video<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. Nos encargamos de todo, \u00a1desde la idea hasta el producto final!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/las-5-etapas-del-candidate-journey-como-innovar-usando-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 5 etapas del Candidate Journey: c\u00f3mo innovar usando video - \u00c9pica - Agencia de video\" \/>\n<meta property=\"og:description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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