{"id":2724,"date":"2024-12-03T19:55:33","date_gmt":"2024-12-03T19:55:33","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/hr\/?p=2724"},"modified":"2025-01-29T19:25:27","modified_gmt":"2025-01-29T19:25:27","slug":"que-es-una-estrategia-de-video-y-por-que-todas-las-marcas-deberian-tener-una","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/hr\/que-es-una-estrategia-de-video-y-por-que-todas-las-marcas-deberian-tener-una\/","title":{"rendered":"Qu\u00e9 es una estrategia de video y por qu\u00e9 todas las marcas deber\u00edan tener una"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2724\" class=\"elementor elementor-2724\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5b1e2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5b1e2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70acd85\" data-id=\"70acd85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df141ef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"df141ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es una estrategia de video y por qu\u00e9 todas las marcas deber\u00edan tener una<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66591b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66591b7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4097483d\" data-id=\"4097483d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cafe84 elementor-widget elementor-widget-html\" data-id=\"5cafe84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    document.addEventListener('DOMContentLoaded', function() { const links = document.querySelectorAll('.nota_text_line_height a'); links.forEach(link => { link.setAttribute('target', '_blank'); }); });\n    <\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06ce4 nota_text_line_height elementor-widget elementor-widget-text-editor\" data-id=\"6f06ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-size: inherit; text-align: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-14fd717 ); letter-spacing: -0.015em;\">Hacer un video o serie de videos exitosos no solo se trata de una producci\u00f3n de calidad: antes de saltar a la creaci\u00f3n del material audiovisual es muy importante dar un paso atr\u00e1s, mirar el panorama general y dise\u00f1ar una estrategia s\u00f3lida alineada a los objetivos. Estamos en confianza, podemos decirlo: lo dif\u00edcil no es hacer un video; \u00a1lo dif\u00edcil es hacer el video correcto!<\/span>\n<h2>Hacer el video correcto: el desaf\u00edo mayor<\/h2>\n<span style=\"font-weight: 400;\">Una estrategia de video comienza por identificar objetivos en su conjunto: desde lo m\u00e1s amplio hasta lo m\u00e1s espec\u00edfico. \u00bfCu\u00e1les son las metas de tu rol y de tu equipo? \u00bfCu\u00e1les son las metas del proyecto? \u00bfCu\u00e1les son las metas de esta pieza en particular? Si queremos que el video nos ayude a alcanzarlas, estas preguntas deben establecer nuestro marco de trabajo desde el momento cero. Al final del d\u00eda, todas las decisiones que se tomen a lo largo del dise\u00f1o de producci\u00f3n deben perseguir el objetivo final. \u00a1Y as\u00ed es como definiremos el \u00e9xito!<\/span>\n<h2><b>El enfoque video-first<\/b><\/h2>\n<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" data-recalc-dims=\"1\" class=\"aligncenter wp-image-2908 size-full\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?w=580&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?resize=1980%2C1321&amp;ssl=1 1980w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/storyboard-video-scaled.jpg?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\n<span style=\"font-weight: 400;\">Es usual que los equipos se sienten a discutir sus estrategias de comunicaci\u00f3n y piensen en todas las partes involucradas: la elecci\u00f3n de los canales, el dise\u00f1o de una campa\u00f1a, la creatividad del <\/span><i><span style=\"font-weight: 400;\">copy<\/span><\/i><span style=\"font-weight: 400;\">, los mensajes. Cuando todo est\u00e1 estipulado, \u00a1eureka! Llega el momento de invitar a la estrella del show, el video.<\/span>\n\n<span style=\"font-weight: 400;\">Cuando este momento llega, suele ser muy tarde para desarrollar una estrategia de video s\u00f3lida y eficiente. El camino ya fue definido y las posibilidades del video fueron reducidas a tan solo una parte del proceso. Y as\u00ed, antes de darnos cuenta, estamos en el medio de la producci\u00f3n: luces, c\u00e1maras, acci\u00f3n. \u00bfY ahora qu\u00e9?<\/span>\n\n<span style=\"font-weight: 400;\">Adoptar un enfoque <\/span><i><span style=\"font-weight: 400;\">video-first<\/span><\/i><span style=\"font-weight: 400;\"> implica dejar de pensar el video como un potenciador de nuestros esfuerzos de comunicaci\u00f3n y empezar a pensarlo como el eje central de nuestra estrategia. \u00a1Aj\u00e1!\u00a0<\/span>\n<h2><b>Sacar el m\u00e1ximo provecho de la producci\u00f3n<\/b><\/h2>\n<span style=\"font-weight: 400;\">Ya sea porque estamos planeando hacer <\/span><a href=\"https:\/\/epica-agency.com\/es\/video\/ms\/video-ads\/\"><span style=\"font-weight: 400;\">Video Ads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/epica-agency.com\/es\/video\/ms\/videos-tutoriales\/\"><span style=\"font-weight: 400;\">videos tutoriales<\/span><\/a><span style=\"font-weight: 400;\">, contenidos de <\/span><a href=\"https:\/\/epica-agency.com\/es\/video\/ms\/social-media-videos\/\"><span style=\"font-weight: 400;\">video para redes sociales<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/epica-agency.com\/es\/video\/ms\/videos-testimoniales\/\"><span style=\"font-weight: 400;\">testimoniales<\/span><\/a><span style=\"font-weight: 400;\"> o las piezas audiovisuales para un evento, cualquier esfuerzo de hacer video es una oportunidad para impactar de forma transversal a nuestros objetivos.<\/span>\n\n<span style=\"font-weight: 400;\">Algunas posibles preguntas para hacernos en la etapa de estrategia y pre-producci\u00f3n son:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfD\u00f3nde y c\u00f3mo se ver\u00e1 este contenido?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfA qui\u00e9nes est\u00e1 dirigido?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfEn qu\u00e9 regiones ser\u00e1 su distribuci\u00f3n?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1nto tiempo permanecer\u00e1 en vigencia?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfIr\u00e1 acompa\u00f1ado de otros materiales?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 elementos de la marca deber\u00edan estar presentes?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfEs una pieza \u00fanica o existir\u00e1n m\u00e1s como esta en el futuro?<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfExiste un manual de marca audiovisual?<\/span><\/li>\n<\/ul>\n<div><span style=\"font-size: 18px;\"> <img decoding=\"async\" width=\"2436\" height=\"1796\" data-recalc-dims=\"1\" class=\"aligncenter wp-image-2907 size-full\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?w=580&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?w=2436&amp;ssl=1 2436w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=300%2C221&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=1024%2C755&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=768%2C566&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=1536%2C1132&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=2048%2C1510&amp;ssl=1 2048w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=1200%2C885&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?resize=1980%2C1460&amp;ssl=1 1980w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/12\/meme-video.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/span><\/div>\n<div><span style=\"font-size: 18px;\">\u00a0<\/span><\/div>\n<span style=\"font-weight: 400;\">Anticiparnos a necesidades futuras y a los inconvenientes que podr\u00edamos encontrar en el\u00a0 camino nos permitir\u00e1 tomar decisiones inteligentes. Esto implica, no solo alcanzar nuestros objetivos m\u00e1s r\u00e1pidamente, sino tambi\u00e9n cuidar nuestro presupuesto. Una producci\u00f3n inteligente tambi\u00e9n es una producci\u00f3n m\u00e1s eficiente en costo-beneficio.<\/span>\n<h2><b>El video est\u00e1 listo: \u00bfy ahora qu\u00e9?<\/b><\/h2>\n<span style=\"font-weight: 400;\">Lleg\u00f3 el momento de poner lo que produjimos en el lugar correcto, frente a las personas correctas y acompa\u00f1ado de la informaci\u00f3n correcta. El video no vive aislado: est\u00e1 rodeado de variables que impactan en la forma de conectar con \u00e9l.<\/span>\n\n<span style=\"font-weight: 400;\">Por ejemplo, no es lo mismo ver un video en un evento, en una gran pantalla y rodeado de muchas personas en silencio, que verlo en una red social mientras estamos scrolleando, conversando y tomando un caf\u00e9. Las circunstancias de visualizaci\u00f3n son diferentes y, en consecuencia, la forma de producirlo tambi\u00e9n lo ser\u00e1.<\/span>\n\n<span style=\"font-weight: 400;\">La clave para una distribuci\u00f3n exitosa es dise\u00f1ar una estrategia de video que contemple todo lo que sucede con las piezas de video desde antes de ser producidas y hasta despu\u00e9s de su visualizaci\u00f3n. Cuantas menos cosas queden liberadas al azar, m\u00e1s chances tenemos de alcanzar el \u00e9xito de nuestros objetivos. \u00a1De eso se trata producir el video correcto!<\/span>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-2635\" src=\"https:\/\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2024\/11\/diagramaFlujo_epica.svg\" alt=\"\" width=\"1100\" height=\"329\" \/><\/div>\n<p style=\"font-size: 18px; line-height: 1.4em; text-align: left; font-weight: 400; letter-spacing: -0.2px; color: var( --e-global-color-ca9d1f6 );\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><span style=\"font-weight: 400;\">En definitiva, una estrategia de video es esencial para garantizar que una producci\u00f3n audiovisual sea efectiva y cumpla con los objetivos propuestos. \u00a1Las consecuencias de no tener una estrategia de video pueden implicar trabajar en vano! Adoptar un enfoque <\/span><i><span style=\"font-weight: 400;\">video-first<\/span><\/i><span style=\"font-weight: 400;\">, considerando las preguntas clave durante la pre-producci\u00f3n y ubicando correctamente el video una vez terminado, es fundamental para maximizar el impacto y asegurarse de que se est\u00e1 haciendo una inversi\u00f3n inteligente. Todas las marcas deben tener una estrategia de video para asegurarse de que sus esfuerzos audiovisuales sean un \u00e9xito. \u00bfTe animas a dar el siguiente paso?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fec649e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fec649e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7e30a3\" data-id=\"2a7e30a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc78e5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"efc78e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-comments\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2437c568 elementor-widget elementor-widget-text-editor\" data-id=\"2437c568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Habla con nuestros expertos para dise\u00f1ar juntos la estrategia de video de tu marca.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bba483 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"40bba483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMwNiIsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar videollamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084c49f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084c49f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea054f\" data-id=\"bea054f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e581319 elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"e581319\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns_tablet&quot;:&quot;3&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2724 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-hr category-hr tag-blog tag-hr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/que-es-una-estrategia-de-video-y-por-que-todas-las-marcas-deberian-tener-una\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?fit=300%2C169&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-2536\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2020\/09\/hr_services_resumenEvento.jpg?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/epica-agency.com\/es\/video\/hr\/que-es-una-estrategia-de-video-y-por-que-todas-las-marcas-deberian-tener-una\/\" >\n\t\t\t\tQu\u00e9 es una estrategia de video y por qu\u00e9 todas las marcas deber\u00edan tener una\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>20-08-2021 | TikTok es un gran espacio para interactuar con candidatos j\u00f3venes de una manera\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/que-es-una-estrategia-de-video-y-por-que-todas-las-marcas-deberian-tener-una\/\" aria-label=\"Read more about Qu\u00e9 es una estrategia de video y por qu\u00e9 todas las marcas deber\u00edan tener una\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2039 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-hr category-hr tag-blog tag-hr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/3-ideas-para-comunicar-tu-marca-empleadora-en-tiktok\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?fit=300%2C200&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-2040\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/08\/solen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/epica-agency.com\/es\/video\/hr\/3-ideas-para-comunicar-tu-marca-empleadora-en-tiktok\/\" >\n\t\t\t\t3 ideas para comunicar tu marca empleadora en TikTok\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>20-08-2021 | TikTok es un gran espacio para interactuar con candidatos j\u00f3venes de una manera\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/3-ideas-para-comunicar-tu-marca-empleadora-en-tiktok\/\" aria-label=\"Read more about 3 ideas para comunicar tu marca empleadora en TikTok\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1949 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-hr category-hr tag-blog tag-hr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/5-claves-para-humanizar-la-comunicacion-interna-de-tu-empresa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?fit=300%2C200&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-2821\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?resize=1980%2C1320&amp;ssl=1 1980w, https:\/\/i0.wp.com\/epica-agency.com\/es\/video\/hr\/wp-content\/uploads\/2021\/06\/team-building-scaled.jpg?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/epica-agency.com\/es\/video\/hr\/5-claves-para-humanizar-la-comunicacion-interna-de-tu-empresa\/\" >\n\t\t\t\t5 claves para humanizar la comunicaci\u00f3n interna de tu empresa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>10-06-21 | Hay una manera super eficaz, atractiva, entretenida y sobre todo humana de comunicar\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/epica-agency.com\/es\/video\/hr\/5-claves-para-humanizar-la-comunicacion-interna-de-tu-empresa\/\" aria-label=\"Read more about 5 claves para humanizar la comunicaci\u00f3n interna de tu empresa\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2f9c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2f9c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d63651\" data-id=\"3d63651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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