{"id":219,"date":"2020-09-18T20:09:51","date_gmt":"2020-09-18T20:09:51","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/hr\/?p=219"},"modified":"2020-12-23T18:45:50","modified_gmt":"2020-12-23T18:45:50","slug":"falabella","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/hr\/falabella\/","title":{"rendered":"Falabella"},"content":{"rendered":"\t\t
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\u00a0Videos de marca empleadora\u00a0<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Falabella<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crear un video que transmitiera los principios y valores del Grupo Falabella, mostrando de una manera humana y real la cultura de trabajo en cada una de sus \u00e1reas de negocio.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLos desaf\u00edos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1El Grupo Falabella es una organizaci\u00f3n enorme con muchas \u00e1reas de negocios! Para poder comunicar la experiencia de ser parte de Falabella de una manera real y a la vez cercana nos tomamos el tiempo de charlar con las personas que forman parte de los diferentes equipos.
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Guido, Carmen y Licha (\u00a1y tambi\u00e9n miembros del equipo de comunicaci\u00f3n de Falabella!) hicieron cameo en algunos de las tomas de retail en Falabella y Sodimac. \u00bfPor qu\u00e9? Porque es mucho m\u00e1s eficiente darnos indicaciones entre nosotros y adem\u00e1s, as\u00ed nos aseguramos una total libertad con los derechos de imagen.\n<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEl proceso<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trabajamos con diferentes \u00e1reas de la compa\u00f1\u00eda: los centros de distribuci\u00f3n, las oficinas, las tiendas por departamento; en Sodimac, la marca dedicada a la mejora y construcci\u00f3n del hogar y en CMR Falabella, la compa\u00f1\u00eda de financiamiento comercial.
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Al trabajar con tantas \u00e1reas de negocios tuvimos que empatizar con muchas personas diferentes, charlar con ellas, generar situaciones que mostraran la relaci\u00f3n entre los diferentes equipos: Intentar ser humano para que la respuesta sea humana del otro lado.
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Grabamos en cuatro locaciones: las oficinas, la sucursal de Falabella en Unicenter, el centro de distribuci\u00f3n y la sucursal de Sodimac en Vicente L\u00f3pez. Lo logramos en solo dos d\u00edas de rodaje, \u00a1y hasta hicimos tomas a\u00e9reas!
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Sab\u00edamos que con video pod\u00edamos lograr que la marca empleadora de Falabella generara empat\u00eda y confianza, adem\u00e1s de resultar super memorable. Por eso, no creamos solo una, \u00a1sino cinco piezas! Un video institucional y cuatro videos para redes sociales.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 es un\u00a0video para marca empleadora<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estos videos est\u00e1n pensados para mostrar todo lo bueno de la empresa<\/b>, y as\u00ed atraer la atenci\u00f3n de potenciales colaboradores.

Estos videos potencian muy bien la etapa de Awareness<\/b> del funnel de recruiting. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLeer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOtros proyectos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFalabella #2\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTiendanube\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMercadoLibre\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfDudas, consultas<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0Videos de marca empleadora\u00a0 Falabella Objetivo. Crear un video que transmitiera los principios y valores del Grupo Falabella, mostrando de una manera humana y real<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,2],"tags":[16,4],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-hr","tag-caso","tag-hr"],"yoast_head":"\nFalabella - \u00c9pica - Agencia de video<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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