{"id":1983,"date":"2021-07-12T21:32:22","date_gmt":"2021-07-12T21:32:22","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/hr\/?p=1983"},"modified":"2024-11-26T20:35:19","modified_gmt":"2024-11-26T20:35:19","slug":"genneia","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/hr\/genneia\/","title":{"rendered":"Genneia"},"content":{"rendered":"\t\t
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Genneia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Testimoniales de directivos <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creamos una serie de videos de comunicaci\u00f3n interna junto a Genneia, la empresa l\u00edder en soluciones energ\u00e9ticas basadas en las \u00faltimas tecnolog\u00edas en equipamientos t\u00e9rmicos y principal inversora en proyectos de energ\u00edas renovables en Argentina. Ayudamos a los l\u00edderes de cada \u00e1rea a comunicarle al resto de la compa\u00f1\u00eda el estado de sus planes estrat\u00e9gicos con videos testimoniales.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0Los desaf\u00edos\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tAyudamos a los gerentes de cada \u00e1rea de Genneia a familiarizarse con la c\u00e1mara y los guiamos hasta lograr capturar los mejores testimonios.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEra importante que todas las personas de la compa\u00f1\u00eda comprendieran el mensaje de los videos testimoniales, por eso unificamos el tono de voz y el estilo de comunicaci\u00f3n.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0El proceso\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Estudiamos las necesidades de comunicaci\u00f3n del equipo de Genneia y dise\u00f1amos una estrategia de video para comunicar los objetivos individuales de cada \u00e1rea y reforzar la cultura y la comunicaci\u00f3n interna del equipo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Creamos un plan de rodaje en el que detallamos desde la cantidad de d\u00edas de rodaje, el tipo de planos de b-roll que \u00edbamos a necesitar hasta las \u00e1reas de las oficinas de Genneia en las que estar\u00edamos grabando, \u00a1todo!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un buen video testimonial comienza por hacerle las preguntas correctas a los entrevistados. Por eso preparamos una serie de preguntas disparadoras y una estructura base para los mensajes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Durante los d\u00edas de rodaje, el equipo de video se dividi\u00f3 las tareas. Mientras algunos se dedicaron a grabar material de b-roll, otros quedaron a cargo de obtener los testimonios de los l\u00edderes de cada \u00e1rea de Genneia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En nuestras oficinas, los equipos de dise\u00f1o y animaci\u00f3n se dedicaron a darle vida a las placas y textos sobreimpresos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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El equipo de edici\u00f3n combin\u00f3 los testimonios y el b-roll que obtuvimos junto con las placas, sobreimpresos y material de archivo para crear esta serie de testimoniales de directivos. \u00a1Todo listo para la etapa de <\/span>delivery<\/span><\/i> y despedir este proyecto!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 es un video testimonial<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los videos testimoniales<\/b> son muy buenos para afianzar los lazos de los empleados con la compa\u00f1\u00eda.

Por eso, funcionan muy bien en la etapa de Advocacy,<\/b> que es el momento en el que m\u00e1s buscamos que nuestros colaboradores se sientan emocionalmente involucrados con la empresa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOtros proyectos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFalabella #2\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAB InBev Gupy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMercadoLibre\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfDudas, consultas<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Colocamos a los gerentes de cada \u00e1rea de Genneia frente a la c\u00e1mara para ayudarles a transmitir el estado de sus planes estrat\u00e9gicos a toda la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":1,"featured_media":1984,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,2],"tags":[16,4],"class_list":["post-1983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-hr","tag-caso","tag-hr"],"yoast_head":"\nGenneia - \u00c9pica - Agencia de video<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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