{"id":1844,"date":"2021-03-10T14:08:20","date_gmt":"2021-03-10T14:08:20","guid":{"rendered":"https:\/\/epica-agency.com\/es\/video\/hr\/?p=1844"},"modified":"2021-03-10T14:10:48","modified_gmt":"2021-03-10T14:10:48","slug":"ab-inbev-gupy","status":"publish","type":"post","link":"https:\/\/epica-agency.com\/es\/video\/hr\/ab-inbev-gupy\/","title":{"rendered":"AB InBev Gupy"},"content":{"rendered":"\t\t
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AB InBev Gupy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Video de aprendizaje
Explainer Video <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gupy es el software de reclutamiento y selecci\u00f3n elegido por AB InBev, la compa\u00f1\u00eda cervecera internacional l\u00edder. El equipo de AB InBev necesitaba explicar el funcionamiento de esta plataforma a dos audiencias muy diferentes entre s\u00ed. Para lograrlo creamos un Video de aprendizaje y un Explainer Video.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Video de aprendizaje<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Explainer Video<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLos desaf\u00edos<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trabajamos codo a codo con el equipo de People<\/i> de AB InBev para entender a profundidad c\u00f3mo funciona la plataforma, cu\u00e1l era el p\u00fablico objetivo e incluso c\u00f3mo es el proceso de reclutamiento en AB InBev.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ten\u00edamos que comunicar todo sobre una sola plataforma a dos audiencias muy diferentes. Por una parte, le explicamos c\u00f3mo funciona el software al equipo interno de AB InBev. Y por la otra, generamos awareness<\/i> para los candidatos, explic\u00e1ndoles por qu\u00e9 y c\u00f3mo cargar su CV para\u00a0 iniciar el proceso de selecci\u00f3n.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEl proceso<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nos reunimos con el equipo de Talento Humano de AB InBev para entender sus necesidades y c\u00f3mo eran los dos segmentos de su p\u00fablico objetivo. Juntos empezamos a pensar en una estrategia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Luego nos enfocamos en familiarizarnos con Gupy, la plataforma de reclutamiento y selecci\u00f3n que utiliza tecnolog\u00eda innovadora como Inteligencia Artificial, People Analytics, Machine Learning y pruebas en l\u00ednea para gestionar el reclutamiento del mejor talento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Como segundo paso, estudiamos a fondo las especificidades del proceso de reclutamiento de AB InBev para poder traducirlo luego en un mensaje coherente para los candidatos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ten\u00edamos una misma plataforma, pero dos mensajes muy diferentes para dos audiencias opuestas: una interna y otra externa. Empezamos a trabajar en ambas narrativas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le presentamos un <\/span>storytelling<\/span><\/i> base y una primera propuesta tanto para el Video de aprendizaje, como para el Explainer Video con el equipo de AB InBev y celebramos su aprobaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Completamos las etapas de dise\u00f1o y animaci\u00f3n de ambos videos super emocionados y, finalmente, compartimos el resultado final con el equipo de AB InBev.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 es un video de aprendizaje<\/span>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los videos pensados para estas etapas est\u00e1n optimizados para hacer m\u00e1s fluida la contrataci\u00f3n y el onboarding<\/i><\/b> de los nuevos colaboradores de la empresa.

Estos videos potencian muy bien las etapas de Hire y Advocacy<\/b> del Candidate Journey.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLeer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTelecom\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tABinBev\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFalabella\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tVer m\u00e1s\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfDudas, consultas<\/span><\/span>?<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Hablemos sobre lo que podemos hacer por tu empresa!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

AB InBev Gupy Video de aprendizaje Explainer Video Objetivo. Gupy es el software de reclutamiento y selecci\u00f3n elegido por AB InBev, la compa\u00f1\u00eda cervecera internacional<\/p>\n","protected":false},"author":1,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,2],"tags":[16,4],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso","category-hr","tag-caso","tag-hr"],"yoast_head":"\nAB InBev Gupy - \u00c9pica - Agencia de video<\/title>\n<meta name=\"description\" content=\"Creamos soluciones de comunicaci\u00f3n basadas en video. 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